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Chapter 1: Looking into LinkedIn

The Things You Can Do with LinkedIn

Time to find out what kinds of things you can do on LinkedIn. The following

sections introduce you to the topics you need to know to get your foot in the

LinkedIn door and really make the site start working for you.

Build your brand and profile

One of the best ways to think about what you can do on LinkedIn is to recog-

nize that LinkedIn can help you build your own brand. Hmm. Are you going to

create a fancy cursive logo of your name like Coca-Cola and slap it on every-

thing you own? No. (But hey, that does sound like fun if you have absolutely

nothing else to do.) What I mean by brand is that your name, your identity,

is like a brand in terms of what people think of when they think of you. It’s

your professional reputation. Companies spend billions to ensure you have a

certain opinion of their products, and that opinion, that perception, is their

brand image. You have your own brand image in your professional life, and

it’s up to you to own, define, and push your brand.

Most people today have different online representations of their personal

brand. Some people have their own Web sites, others create and write blogs,

and others create profile pages on sites like Facebook. LinkedIn allows you

to define a profile and build your own brand based on your professional and

educational background; I use my profile as an example in Figure 1-3.

Your LinkedIn profile can become your jumping-off point where any visitor

can get a rich and detailed idea of all the skills, experiences, and interests

that you bring to the table. Unlike a resume, where you have to worry about

page length and formatting, you can detail as much as you want on your

LinkedIn profile, including any part-time, contract, nonprofit, and consulting

work in addition to traditional professional experience. You also have other

options to consider; for example, you can

✓ Write your own summary.

✓ List any groups you belong to.

✓ Show any memberships or affiliations you have.

✓ Cite honors and awards you have received.

✓ Give and receive Recommendations from other people. (I discuss

Recommendations in greater depth in Chapter 8.)

✓ Indicate your professional interests.

✓ Upload presentations for others to view.

✓ Post Web site links to other parts of your professional identity, such as a

blog, a Web site, or an e-commerce store you operate.

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Wiley 978-0-470-94854-5 Scheda Tecnica Pagina 7