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Part I: LinkedIn Basics
If you want to step up to a paid account, some of the main features include
✓ Sending a message to anyone in the LinkedIn community — regardless
of whether she is in your extended network — through an InMail mes-
saging service
✓ Sending more Introductions out at any one given time than the basic
account allows
✓ Viewing more LinkedIn profile information of people not in your
LinkedIn network when you do Advanced searching
✓ Seeing more LinkedIn network profile information when you do
Advanced searching
✓ Seeing exactly who has viewed your profile and how they arrived at your
profile
✓ Performing a Reference Search on someone (explained in Chapter 11)
✓ Membership in the OpenLink program and unlimited OpenLink mes-
sages. (See the sidebar elsewhere in this chapter, “The difference
between a user and a LION.”)
✓ Premium customer service channels with guaranteed response times
Comparing the paid accounts
LinkedIn offers a few levels of paid accounts, each with a specific level of
benefits. For the most up-to-date packages that LinkedIn offers, check out the
Compare Accounts Type page
www.linkedin.com/static?key=business_info_more
which should look like what you see Figure 1-4. You can also click the
Account Type link at the top left of your screen, next to the LinkedIn logo, to
see a comparison of the paid accounts.
Every premium account comes with certain benefits regardless of the level
you choose. These benefits include
✓ Unlimited one-click reference searches
✓ OpenLink network membership
✓ Unlimited OpenLink messages
✓ Access to premium content
✓ One-business-day customer service for your LinkedIn questions
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