IMeasuring SuccessLord Kelvin is often quoted as the reason why metrics are so important: “If you cannot mea-sure it, you cannot improve it.” That sta
10c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Total VisitorsVisitors = Potential ConversionsNon-bouncingV
11 DECISIONS WEB ANALYTICS CAN HELP YOU MAKEIn terms of benchmarks, it is important that any organization spend time plan-ning its key performance
12c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS The ROI of Web AnalyticsGoogle Analytics is a free data col
13 HOW WEB ANALYTICS HELPS YOU UNDERSTAND YOUR WEB TRAFFICP Table 1.2 Economic effect of a 1 percent increase in conversion rateSymbol Calculatio
14c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS your potential customers. To help you distill visitor infor
15 WHERE TO GET HELPWebAnalytics• Sales• Operations• Support• Customer Service• The Business PlanBack OfficeDisplayAdvertising(banners)CustomerAnal
16c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS provided via YouTube video walk-throughs to help you prepar
17 SUMMARYThe kinds of decisions that web analytics can help you with For example, web analytics can help you determine whether blog visitors hav
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3 WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS1Why Understanding Your Web Traffic Is Important to Your BusinessWeb analytics is
4c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Website Measurement—Why Do This?It’s an obvious question and
5 WEBSITE MEASUREMENT—WHY DO THIS?As you can see, the changes to the booking process took several weeks to imple-ment (the client was not confident
6c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Glossary of Terms (Continued)Goal conversion Often abbrevi
7 INFORMATION WEB ANALYTICS CAN PROVIDEInformation Web Analytics Can ProvideIn order to do business effectively on the Web, you need to continually
8c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS The differences in methodology between offsite and onsite we
9 WHERE TO STARTIf your website has an e-commerce facility, then you will also want to know the following:T• he revenue your site is generatingW•
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