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Part I: LinkedIn Basics

In this chapter, I introduce you to LinkedIn and the basic services it has to

offer. I answer the question “What is LinkedIn?” and, more importantly, “Why

should I be using LinkedIn?” I talk about how LinkedIn fits in with the rest of

your online activities, and then I move into the tangible benefits that LinkedIn

can provide you, regardless of your profession or career situation. I discuss

some of the premium account capabilities that you can pay to use, but rest

assured, LinkedIn has a lot of features that are free. The last part of the

chapter covers basic navigation of the LinkedIn site. I show you the different

menus and navigation bars, which you use throughout this book.

Discovering Your New Contact

Management and Networking Toolkit

When describing how people can be connected with each other, think of a

tangible network. For example, roads connect cities. The Internet connects

computers. A quilt is a series of connected pieces of fabric. But what about

the intangible networks? You can describe the relations between members of

your family by using a family tree metaphor. People now use the term “social

network” to describe the intangible connections between them and other

people, whether they’re friends, co-workers, or acquaintances.

People used to rely on address books or contact organizers (PDAs) to keep

track of their social networks. You could grow your social networks by

attending networking events or by being introduced in person to new con-

tacts, and then you would continue to communicate with these new contacts,

and eventually the new contacts were considered a part of your social

network.

As people began to rely more and more on technology, though, new tools

were created to help manage social networks. Salespeople started using con-

tact management systems like ACT! to keep track of communications. Phone

calls replaced written letters, and cellular phones replaced landline phones.

E-mail has replaced phone calls and letters, and with the mass adoption of cell

phones, text messaging increasingly handles short bursts of communication.

Internet tools have advanced to what people refer to as Web 2.0 systems,

where online communication within your network is much more automated

and accessible. Sites such as LinkedIn have started to replace the older ways

of accessing your social network. For example, instead of asking your friend

Michael to call his friend Eric to see whether Eric’s friend has a job available,

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Wiley 978-0-470-94854-5 Scheda Tecnica Pagina 2